Why Shopify CSV prices import as 0

Your import "succeeded," but every product came in with a price of 0.00 (or blank). The cause is almost always how the Variant Price column is formatted. Shopify silently discards a price it can't read as a plain number, so the import doesn't error — it just zeroes the price.

What Shopify expects

Variant Price must be a plain number like 1299.00 or 19.99. No currency symbol, no thousands separators, no spaces, no text.

The common culprits

Currency symbols: $1,299.00 or £19.99. The $/£/€ makes the value non-numeric.
Thousands separators: 1,299.00 — the comma breaks it (and in a CSV a stray comma can even shift your columns).
Locale decimal commas: European spreadsheets export 19,99 instead of 19.99. Shopify wants a dot decimal.
Hidden spaces or text: a trailing space or a stray USD.

How to fix it

Format the Variant Price column as a plain number (not currency) in your spreadsheet, then re-export as CSV.
Remove currency symbols and thousands separators; use a dot for the decimal.
Re-import. Existing products with wrong prices can be corrected by re-importing with the fixed prices.

Catch every bad price before you import: the free Shopify CSV Validator flags each Variant Price Shopify would reject, with the row number — in your browser, no upload.